Spiral Helix

History: The American spiral tie-dye became a uniform of protest, music, and DIY rebellion in the 1960s and ’70s. People twisted ordinary cotton shirts, soaked them in vivid dye, and turned each one into something unmistakably their own. From Woodstock fields to shakedown lots, the pattern became part of a culture built around freedom, community, self-expression, and a refusal to conform. The decades changed, but the spiral, like a wheel, kept turning.

Inspiration: These days, you may spend more time on fairways than festival fields, but you still know your way around both. Spiral Helix carries that same rebellious energy into a premium performance polo—bold without looking costume-y, polished without losing its edge. Grown up, maybe. Toned down? Not a chance.